Aerials over San Francisco

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We worked with Lennar to produce a video about their new development in Hunters Point. We needed to rent a helicopter and shoot over San Francisco in different locations. And the shots over Hunters Point were showing that location as it is today. So we worked with Transparent House in order to add 3D modeling of the future buildings onto the footage. A quite work intensive task. But we are now very pleased with the results, and this is a great demonstration of what is possible with helicopter footage and 3D modeling. The helicopter was equipped with a Cineflex camera. Those camera basically costs $1 Million and so we rented it. The camera uses a 5 point gyroscopic setup so the image is extremely stable. There's no point flying in a helicopter and paying for all that gas if you don't have that kind of setup, since the cabin shakes a lot when you're in the air.

Here are a few extraction from the original video with no color grading. So it's all RAW.

Check out the video here: http://www.madnomadfilms.com/lennar/

All images are the copyright of Madnomad Films ©20123 Helicopter shoot with Cineflex over Golden Gate Bridge

Helicopter shoot with Cineflex over Golden Gate Bridge

Helicopter shoot with Cineflex over Transamerica Pyramid San Francisco

Helicopter shoot with Cineflex over downtown San Francisco at Sunset looking out towards the Golden Gate Bridge

Stanford Online High Video goes viral

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After the release of our first Stanford video in fall, the video went viral among the field of education. Our promotional videos inspire because they're not so promotional. On our first meeting with Stanford, and with any clients, we make it clear, we're not in the business of making videos that will look like what their competitors are doing. You've heard that before and clients have heard that before, yet many clients, and many more vendors just accept the status quo. We recently lost a deal because the client told us they were no different from their competition and they didn't want to stand out. We insisted about our approach, but to no avail. To come back to the Stanford video, it ended up getting noticed at Virgin America. They were so enthusiastic about the program (or at least about the portrait we made of it), they  decided to add to their In-Flight program, which thousands of passangers just have to watch while waiting for time to pass by in the air. It is a sure win for the school!

See it on Virgin's website here: http://in-flightmedia.com/categories/virgin-america/

Stanford University

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Stanford Online High School is the most innovative form of education for High Schoolers. The students have live classes via Skype with university teachers so they each can progress at their own pace, and study subjects they are passionate about. This is the education of the future. But where Stanford High School really differentiate itself is in its body of students: They are all avid learners and share this educational experience together with other students who have the same passion for learning.

Alemany Sustainable Urban Farm

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Duration: 3'20" Alemany Farm is located on the south side of Bernal Heights in San Francisco. It is the largest food production site in the city. This sustainable urban farm is completely volunteer run and the work is done by whoever shows up on the bi-weekly word days. It donates 1/2 of its food production to families of the Alemany housing project with which they share their eastern fence. The farm is a tool to educate anyone interested in organic food production, and they run many workshops. It has been running since 1995, under the prior caretakers SLUG, and now since 2005 with Friends of Alemany Farm. The video was made to help them raise funds and apply for grants. Please support them, so they can continue.

Whole Foods

We have worked with Whole Foods Market to generate a series of videos that have been made available to all the team members. Essentially the videos offer insights into current and future programs that Whole Foods Market is working with, as well as short videos about their vendors. For now the series is for internal use only.

Genentech

We have been working with Genentech, a pharmaceutical subsidiary of Roche Inc, since the beginning of 2012. They have asked to develop a series of mini-documentaries about Women in Leadership position inside the company. This series is a tool for Genentech to promote Women internally and create opportunities for Genentech's business. Additionally we were asked to produce a small fiction film to introduce a new vision inside the company.

We hope to make this work available soon.

Wright Institute Master

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Duration: 6:39 The WRIGHT Institute is a unique university located near UC Berkeley. They teach a Psychologya Master and Doctorate Program renowned around the country for its hands-on approach. From the start of the 1st years, students are placed into local agencies, jails, schools, health clinics and begin practicing alongside experienced clinical psychologists, and professors. The institute has a social agenda where all the patients the students follow are populations that would never have access to such therapy otherwise, even though they might be the ones who need it the most. Here is a short film we produced for them in the Madnomad Films style: a direct look at the program from the perspective of those who study and teach there. It shows what the Institute really is.

WRIGHT Institute Doctorate

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Duration: 6'49" The WRIGHT Institute is a unique university located near UC Berkeley. They teach a Psychology Doctorate Program renowned around the country for its hands-on approach. From the start of the 1st years, students are placed into local agencies, jails, schools, health clinics and begin practicing alongside experienced clinical psychologists, and professors. The institute has a social agenda where all the patients the students follow are populations that would never have access to such therapy otherwise, even though they might be the ones who need it the most. Here is a short film we produced for them in the Madnomad Films style: a direct look at the program from the perspective of those who study and teach there. It shows what the Institute really is.

John Avalos Everyday Giant

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Duration: 4'46" This is part of a series we produced for John Avalos who is running for Mayor in San Francisco. John is a very sincere person, and that surprised us for a politician. But after a few other videos, we got to know him and understood that the documentary form was the right approach to make a video about him for his campaign.

Music by Gustavo Santaolalla: Apertura. Black & White Title Picture by Steve Rhodes

JOHN AVALOS has been endorsed by a landslide number of large local organizations in San Francisco. Read about their endorsement to understand why he is the right candidate to lead San Francisco today.

He has also received the support of TOM AMMIANO, Aron Peskin, Davis Campos, Eric Mar, Ross Mirkirami. He was chair of the budget committee for 2 years and managed to balance the budget to keep vital services. The supervisors recognized his excellent handling of the budget, the negotiations, and his commitment to communities in San Francisco.

San Francisco Democratic Party #1 Harvey Milk LGBT Democratic Club #1 The San Francisco Bicycle Coalition #1 SEIU Local 1021 #1 SEIU United Service Workers West #2 Coleman Action Fund for Children #1 United Educators of San Francisco (UESF) The American Federation of Teachers Local 2121 #1 The San Francisco Tenants Union #1 California Nurses Association #3 San Francisco Arts Democratic Club #2 DogPAC of San Francisco #1 The Grassroots Democratic Club #1 The League of Young Voters #1 The San Francisco Green Party #2 The Sierra Club #2 The League of Conservation Voters #3 Fillmore/Lower Fillmore Neighborhood Association #3 The Bernal Heights Neighborhood Association #1 Richmond District Democratic Club #2 Central City Democrats #1 San Francisco Tomorrow #2 SF Rising Action Fund #1 The SF Latino Democratic Club #1 The San Francisco Bay Guardian #1 The San Francisco Bayview #1

Avalos Rides SF

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Duration: 2'23" Madnomad Films has been closely working with John Avalos, who is running for Mayor for San Francisco Municipal Nov 2011. We made this video in a week and once it was published it went viral. From the mouth of board members of the San Francisco Bike Coalition, the video made them endorse John Avalos as their #1 candidate. It actually made them change their mind!! That's a successful video.

Dust & Illusions. Full Feature Documentary

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Duration of trailer: 6' (Film duration: 75') After 4 years of work, Dust & Illusions is completed. The film explores 30 years of history of Burning Man all the way back to the late 70s into the origins of the event, with never seen footage of the Suicide Club, the Cacophony Society, and the early burns on San Francisco Baker beach. Twenty interviewees expose their views about the history of the event, and its evolution into a large festival. The film is the first to present Burning Man with a critical eye (not a negative one) and analyze how successful the event really is in its intention of recreating community and bringing art back to "ordinary" people. Watch it and be the judge, as the film doesn't try to draw conclusions one way or the other.

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